Customer experience has always been a priority for the decision makers in financial sector. The trend is often times shifted by the demand of customers in the fast-paced digitization. As they require tailored solutions for every individual based upon their financial journey, the needs may vary from planning for finances for a bigger investment or keeping the check on the spends and receiving an alert for it.
In 2023, it is estimated that there will be 1.31 billion proximity mobile payment transaction users worldwide, up from 950 million users in 2019. Which is an ongoing journey for making those transactions seamless, user-friendly and cost effective.